Sustainability is a movement, not a trend.

So said a supplier at the recent Merchandise World, the United Kingdom’s largest promo products industry trade show. If the show was an indication, the statement was no hyperbole. Virtually every supplier at Merchandise World had a sustainability-themed story to share about its products and/or operations.

Nick van Engelenburg, a sales leader at Netherlands-based supplier Clipper, was among those with compelling narratives about how his firm is making major advancements to manufacture greener products through materials, production and sourcing processes that have much less impact on the planet.

In this Promo Insiders hosted by ASI Media’s Christopher Ruvo, Engelenburg delivers a clear look into the strong push toward greater sustainability at Clipper and in the broader European promo industry. The insights just may foreshadow what lies ahead in North America when it comes to promo and the eco movement.

Introducing Promo for the Planet

ASI Media has launched a new resource hub covering all things sustainability. Look for the Promo for the Planet logo on stories, or visit www.asicentral.com/promofortheplanet to stay up to date on all of our sustainability-related content, from case studies to in-depth features to infographics, videos, podcasts and more.

What can we learn? One lesson may be this: Client demand is going to compel firms in promo and beyond to place an ever-greater emphasis on sustainability in the years ahead. “Companies,” says van Engelenburg, “don’t want to be associated with cheaply produced, not-green items because it damages their reputations.”