Kimberly Fulford knows her PPE.

As manager of product and PPE for Top 40 distributor Proforma (asi/300094), Fulford is one of the ad specialty industry’s true experts when it comes to pivotal trends, developments and opportunities with personal protective equipment as it relates to the promotional products space.

In this podcast with Counselor Executive Editor Christopher Ruvo, Fulford provides business-building insights on everything from what PPE products are trending up, how clients’ PPE needs are evolving and more. Plus, she also answers the burning question: How long will promo’s PPE run last?

Podcast Chapters
1:13: The Proforma PPE Pivot.
4:35: Major current trends in PPE.
11:39: How are end-clients PPE needs evolving?
14:54: What’s the future of PPE and promo?
17:53: The importance of bringing value with PPE.

Watch the episode on YouTube!