Crooks are increasingly coming for promo.

There’s mounting evidence than con artists are ratcheting up their targeting of promotional products distributors with scam attempts that have grown more difficult to spot due to the veneer of validity the would-be swindlers have gotten better at creating.

In this new Promo Insiders, ASI Media’s Christopher Ruvo and Theresa Hegel dig into the details about how these evolving schemes work, with specific examples that have played out in the industry. Importantly, there’s also a wealth of tips distributors can use to keep from falling prey.