For over 40 years, promotional products companies have turned to Counselor’s State of the Industry issue to inform them about the most important trends occurring in the industry. This year, in the midst of a pandemic and economic devastation unlike anything we’ve ever experienced in our lifetimes, our SOI report is more important than ever.

This year, Counselor commissioned additional reporting to get an accurate snapshot of how promo companies are faring during this pandemic and to gauge their expectations for an uncertain future. The issue in full examines how COVID is influencing every aspect of our industry, from technology use to sourcing shifts to pivoting to PPE.

In this episode of Promo Insiders, the Counselor team – Editor-in-Chief C.J. Mittica, Executive Editor Christopher Ruvo and Director of Market Research Nate Kucsma – talks about the most eye-opening stats from this year’s State of the Industry report. We look at sales projections for the rest of the year, which markets and product categories are poised to soar, and which statistics shocked us the most.

Podcast Chapters
7:16: Projected industry sales for the rest of 2020
15:55: How the Top 40 is faring compared to small businesses
19:50: Will COVID accelerate industry consolidation?
24:04: Company plans to rehire workers
27:00: Which markets will soar and which will crater?
33:20: Health and wellness products poised to sell
38:30: Most interesting stats from SOI report

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