Jeffrey Nanus doesn’t sugarcoat the situation.

Jeffrey Nanus, AAA Innovations

The president/CEO of Norwood, NJ-based supplier AAA Innovations (asi/30023) says that the supply chain disruption occurring currently in the promo products market is the worst he’s seen it in his nearly 30 years with AAA. And of course, it’s not just promo that’s feeling the pain; global supply chains across industries are in upheaval.

In this discussion with ASI Media Digital News Director Christopher Ruvo, Nanus shares can’t-miss insights into the reasons for the challenges, explains why they’re impacting inventory levels and pricing in promo, and provides insights into how the issues can be mitigated to the extent possible.

Podcast Chapters (only available on desktop)
1:00: Shipping woes and other issues.
6:49: When did the trouble begin?
11:07: Impacts on promo.
20:31: What can be done to mitigate the problems?
25:19: When will things get better?

Despite all the challenges, Nanus did have a fundamentally positive message: The situation is manageable and promo can indeed navigate it.“Probably the greatest thing about our industry is its resourcefulness,” he says. “I don’t think anything will stop our industry from a really nice recovery.”

Watch on YouTube