Top 40 supplier Vantage Apparel (asi/93390) recently acquired Lynka, the leading full-service European corporate apparel supplier. Vantage CEO Ira Neaman and Lynka founder and shareholder John Lynch said the timing was right for the partnership. In this episode of Promo Insiders, Theresa Hegel, executive editor for digital content, talks with Neaman and Lynch about the similarities between the two companies and what the acquisition will mean for promo distributors.

Podcast Chapters (only available on desktop)
2:24 Why now was the right time for the Lynka acquisition
4:12 The importance of on-demand printing
9:20 Will Lynka become “Vantage Europe”?
12:53 What the future holds

Neaman and Lynch say they’ve developed a sort of brotherhood over the years, reveling in the coincidences their two companies share. Vantage is based in Avenel, NJ, but has a deep Polish heritage. Lynka is based outside of Krakow, Poland, but Lynch grew up in New Jersey, 20 minutes away from Vantage headquarters. Both have built a reputation for top-notch apparel decoration.

“We’ve had 100 lunches together,” Lynch said of Neaman. “I reached out to Ira and said, ‘We’ve been talking for 10 years about how similar our companies were. How about we put our money where our mouths are?’”

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