Strategy

4 Often Missed Printed Promo Opportunities

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Don't miss out on valuable sales. There are many opportunities to sell your clients...

Sales Guide: Impress Your Clients With Metal Promos

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When it matters, invest in metal. Handcrafted metal promos like plaques, trays and...

Nike, H&M Launch 'Stranger Things' Merch Collections

More and more swag collabs for the upcomin...

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Alcohol Brands Stir Up Promos At Bar Convent Brooklyn

The bar and beverage industry’s epic cockt...

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How to Maintain A Healthy Diet

Lifestyle tips for busy professionals.

Prominent Badges, Buttons & Lapel Pins

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These traditional products come in many shapes, sizes and materials, so there's...

InkSoft Acquires Digital Art Solutions

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InkSoft , maker of sales and production software for apparel decorators, has...

Miller Lite Beer Can Doubles as a Game Controller

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Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

4 Outdoor Markets for Summer Promo Sales

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Summer will be here before you know it, bringing with it scorching sales...

Guantanamo Bay Has A Merch Shop

Items include branded T-shirts, caps, mugs...

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2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

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How To Increase Your Profits With Corporate Clients

Win corporate clients with products...

I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director...

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10 Customers That Want To Buy Flip-Flops Today

Step up your promo sales with fun and...

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Printing on Demand at SXSW

When Mark Seymour, chief sales officer...

Forever 21 Teams Up With Cheetos for Hot Merch

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Move over, Taco Bell ! The hottest branded merch these days comes from a...

7 Merch Trends From the U.S. Open Swag Collection

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Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques

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When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

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Increase your profits on every promo you sell by recognizing upsell opportunities...

Unique Job Titles in the Promo Industry

Advantages

Gurus, ninjas and evangelists, oh my! Uncommon job titles are sweeping the business wor...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

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The collab is helping to hype the upcoming release of Stranger Things’ third season.