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Strategy

Good, Better, Best: The Secret to Displays & Signage Sales
Good, Better, Best: The Secret to Displays & Signage Sales
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While most people are familiar with common promo categories like drinkware or...

Next Level Apparel Highlight: Sueded Collection
Next Level Apparel Highlight: Sueded Collection
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One collection in the Next Level Apparel (asi/73867) lineup that deserves more...

4 Ways to Make Halloween’s Epic Comeback Count
4 Ways to Make Halloween’s Epic Comeback Count
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The spooky holiday is expected to be huge this year – and promotional products pros can...

Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet
Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet
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Amid more anti-swag rhetoric, it’s important to remember our industry can have a positi...

57 Reasons to Wear Secondhand Clothes
57 Reasons to Wear Secondhand Clothes
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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

This Week’s New Suppliers: Classic Promo for All
This Week’s New Suppliers: Classic Promo for All
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Discover creative products from new ASI suppliers.

Top Products: Hard Goods & Soft Goods to Sell ASAP

Tired of searching for multiple...


2022 Gift Guide: Ace Holiday Orders in 4 Steps

The fourth quarter is your time to shine. ...


How to Sell Custom Loungewear: Trendy Colors, Popular Techniques & Target Customers

It's no secret that loungewear is...

Buyers Won’t Settle Forever for Slow Turnaround Times

Rush orders have declined the last two yea...


Preppy Styling Is a Promo Classic

Academia-inspired looks have been trending...


5 Tips to Stay Organized in the Office

Clutter can increase stress levels and hin...

This Week’s New Suppliers: The Future of Promo
This Week’s New Suppliers: The Future of Promo
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Discover creative products from new ASI suppliers.

Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware
Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware
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‘Tis the season of giving, and what better way for your clients to celebrate than by...

4 Ways to Avoid Greenwashing in Your Marketing
4 Ways to Avoid Greenwashing in Your Marketing
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A number of companies are getting dinged for making false environmental claims, and the...

5 Proven Ways to Reduce Microfiber Shedding
5 Proven Ways to Reduce Microfiber Shedding
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Microplastics, often from synthetic textiles, are polluting the oceans and harming mari...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More
Apparel Decorating Roundup: PVC Patches, Silicone Ink & More
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Check out a few of the latest offerings from decorating supply companies.

This Week’s New Suppliers: Products That Have Your Back
This Week’s New Suppliers: Products That Have Your Back
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Discover creative products from new ASI suppliers.