Strategy

Classic White Tank Top ‘Is the Hero of Your Outfit’

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Perfect as a standalone or for layering, crisp white tanks are surging in popularity – ...

Woodchuck USA Plants 3 Million Trees

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The St. Paul, MN-based supplier plants a tree for each of the USA-made custom wood prod...

Decorating Equipment Roundup: DTG, Laser Engraving & More

In the market for new equipment to expand ...

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This Week’s New Suppliers: Household Favorites

Discover creative products from new ASI su...

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Survey: Mental Health Deteriorates Among American Professionals

A study from The Conference Board, a think...

Joe’s Promo Picks: Event Giveaways

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The items featured here are ideal for distribution at shows to drive booth traffic.

New Product Alert: 6 Target Customers for One-of-a-Kind Drinkware

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Tired of showing clients the same ole' tumblers and thermoses? It's time to mix it up...

Boost Your Sustainability Knowledge With These Classes

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ASI University offers an array of webinars on how growing greener and focusing on socia...

Tech Roundup: The Race for Augmented Reality

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Meta, Google and Snap are among the many companies aiming to bring augmented and mixed ...

Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancella...

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This Week’s New Suppliers: Promo Opportunities

Discover creative products from new ASI su...

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The Campaign: An Earth Day Mailer for Ralph Lauren

Edna Hall of Harper + Scott spearheaded th...

Editor’s Picks Showcase: Practical Multifunctional Pens

The traditional pen is a favorite among en...

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Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

Imagine what the impact on your...

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Promotions Planner: Last of Summer Sun

Start presenting ideas to clients for prom...

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

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Patricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...

Infographic: A Growing Interest in Sustainable Products

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Across generations, consumers have been seeking out and spending more on sustainable an...

This Week’s New Suppliers: Everyday Goodies

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Discover creative products from new ASI suppliers.

Mid-Year Review: 10 Drinkware Styles In High Demand

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Drinkware is always in high demand - but do you know which specific styles are...

4 Emerging Product Trends & How to Start Selling Them

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Promo trends change often - are you up to date on the latest in-demand items? ASI...

Vlog: The Original CVC - Top Athleisure Trends to Watch

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If there's one promo trend that isn't going anywhere, it's athleisure. Next Level...