Strategy

Joe’s Picks From ASI Fort Worth: Recognition Pieces

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Product Editor Joe Haley spotted these items on the show floor, ideal for expressing ap...

Consider Logoed Patches to Upcycle Apparel Misprints

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A Spokane, WA-based decorator explains how leather patches can cover up an embroidered ...

98% of Consumers Plan Social Shopping in 2022

Younger shoppers are more likely to use vi...

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This Week’s New Suppliers: Trade Show Favorites

Discover creative products from new ASI su...

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Personal Care Essentials

These items are sure to appeal to health- ...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

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Marketers know that millennials like me are reminiscing to escape from the difficulties...

Commit to Mindfulness

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Recognizing the power of the present moment can help you be more productive at work and...

Promo’s Opportunities With Cruise Industry Could Be on the Rise

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The cruising business was hard-hit by the pandemic, depressing merch sales in the segme...

This Week’s New Suppliers: Q2 Favorites

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Discover creative products from new ASI suppliers.

EcoPlum Achieves B Corp Certification

The distributor in New York City joins a g...

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Trendy BBQ & Tailgate Products

These items are a win-win: They’ll liven u...

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The Pay Transparency Movement Is Growing – And That’s a Good Thing

A law in New York City will require employ...

The Bright Side: Terry Town Raises Nearly $15,000 for Charity

The San Diego, CA-based promo products sup...

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Report: Not All Organic Cotton Is Actually Organic

There’s significantly more organic cotton ...

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Qualify Your Sales Leads

Don’t spend time and resources nurturing l...

Podcast: Distributor Tips & Tricks - Time-Saving Apparel Sales Shortcuts

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We all wish there were more hours in the day. Thankfully for distributors, there can...

Joe’s Picks From ASI Show Fort Worth: On the Road Again

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Product Editor Joe Haley found a few products on the show floor that are perfect for up...

Does Your Company Qualify for Counselor’s Top 40 List?

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If your company did over $20 million in 2021 North American promo product sales, it may...

New Year, New Sales Tactics: 5 Distributor Tips to Start 2022 Strong

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It's a new year, and if one thing has become clear, it's that the promo industry -...

Tom Brady Tops NFLPA Merch Sales Rankings

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There’ll be no Super Bowl for the GOAT this year, but he still leads the way when it co...

Football Fever: What Differentiates Each Next Level Apparel Fleece Collection

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While the football season might be coming to an end, we're still thinking about all...