Strategy

Kitting Made Easy: Create Custom Mailers in 5 Simple Steps

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Kitting is the promo tactic you need to know.  Not only can offering this...

Gift Guide: Hot Products for the 2021 Holiday Season

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Companies are eyeing several standout categories for gifting in the fourth quarter.

USA-Made Gifts Emerge as Alternative to Supply Chain Woes

As disruption in the overseas supply chain...

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Holiday Showcases: Crowd-Pleasing Gifts for Q4

This is the time of year to wow customers ...

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Marketing is the New Sales (Part 1)

One danger in running a business...

The Top 100 ESP Searches

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This ongoing project – updated with Q2 results – spotlights the promotional products th...

ASI Awards $1,000 Industry Intern Scholarship

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ASI recently announced it has awarded Elizabeth (Ellie) Pickford, a sophomore at the...

Promotions Planner: Feel-Good Campaigns

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Start presenting ideas to clients for promotions centered on December events.

Cheering Holiday & Seasonal Products

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’Tis the season for items on your client’s wish list.

Homebuilding Market Faces Challenges

Sentiment among builders is falling due to...

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This Week’s New Suppliers: Built to Last

Discover creative products from new ASI su...

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How to Spot an Order Red Flag

A few careful checks can stop an order sca...

Podcast: Plan Now for 2021 Holiday Sales - Top Apparel Picks & Trends

The end of the year will be here before...

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Corporate Gifting Platform Lets Recipients Choose Items

A build-your-own snack box service that la...

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Introducing The Perry Ellis Apparel Collection

The apparel supplier you know and love...

This Week’s New Suppliers: Standout Promos

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Discover creative products from new ASI suppliers.

Five Tips for Selling Private-Label Apparel

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TikTok entrepreneurs have helped spur interest in relabeled clothing for branded merch ...

High-Performing Fleece & Sweatshirts

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These classic items are ideal for the cold weather on the way to early morning college ...

A Look at Live Events

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As people gather again for ball games and conventions, promo remains an integral part o...

Beloved Philly Brand Gets ‘Run’ Merch and I Want It

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No, it’s not “Rocky”-inspired. It’s the next best thing.

Nominate Now: Best Places to Work 2021

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Counselor is once again setting out to identify the industry companies that employees l...