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Strategy

This Week’s New Suppliers: Fall Into New Items
This Week’s New Suppliers: Fall Into New Items
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Discover creative products from new ASI suppliers.

Look to Fall 2023 Trends for Upcoming Campaigns
Look to Fall 2023 Trends for Upcoming Campaigns
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From lace accents to tailored blazers, here’s what’s popular in fashion circles that wi...

State of the Industry 2023

The promo industry has recovered. What com...


SOI 2023: Order Values – Sharp Increases Cause for Optimism

A rebound in margins and order sizes was m...


SOI 2023: Products – Apparel Comes Out Ahead

As the data shows, it’s not 2020 anymore.

SOI 2023: Pricing – Why Markups Are Here to Stay
SOI 2023: Pricing – Why Markups Are Here to Stay
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Costs and eroding margins are forcing suppliers to hold or hike pricing, even as distri...

SOI 2023: Markets – Status Quo at the Top
SOI 2023: Markets – Status Quo at the Top
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For stability you can bank on, turn to the largest end-buyer verticals in promo.

SOI 2023: Supply Chain – The Crisis is Over
SOI 2023: Supply Chain – The Crisis is Over
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Promo has made it through the worst, but that doesn’t mean sourcing worries are a thing...

SOI 2023: Labor – Hiring Difficulties Still Linger
SOI 2023: Labor – Hiring Difficulties Still Linger
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Finding and retaining talent got somewhat easier, but discovering top people is still p...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

Following a tense couple of years, the bon...


SOI 2023: Sales – A Different Set of Worries

The eternal concern of landing an order ha...


SOI 2023: International & Made in the USA – The Situation Overseas

While China stands alone as the dominant m...

VIDEO: Phillies Fans Show Off Baseball Merch
VIDEO: Phillies Fans Show Off Baseball Merch
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The American pastime has a strict dress code.

Learn How To Profit With Headwear
Learn How To Profit With Headwear
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Are you searching for new profit opportunities for your business? Looking to grow...

Send Us Your Products for September Showcases
Send Us Your Products for September Showcases
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Featured items will receive free editorial exposure on ASICentral.

Joe’s Promo Picks: Hit the Trail
Joe’s Promo Picks: Hit the Trail
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These branded items will be welcomed additions on trips into the great outdoors.

This Week’s New Suppliers: All the Basics
This Week’s New Suppliers: All the Basics
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Discover creative products from new ASI suppliers.

Person of the Year 2023: Andy Shape, Stran & Company
Person of the Year 2023: Andy Shape, Stran & Company
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Stran’s dedicated leader boldly took the company public as part of an ambitious growth ...