Strategy

Sustainable Workwear: 3 Major Markets to Target

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Did you know that  ESP searches for sustainable and eco-friendly products increased...

Back-to-School Honor List: The Top 10 Apparel Styles to Sell

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Nothing says "back-to-school" quite like T-shirts and fleece! Make sure that you have...

Layered Fall Fashion: What to Wear When You Pair

The promo apparel industry shouldn't be...

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The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

Have you ever wondered what allows...

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How To Get Products Fast With ZIP-IT® Next Day Services

Manufacturing delays and supply chain...

Should Promo Join BeReal – the ‘Anti-Instagram’?

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The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

YouTube, Spotify Broaden Shopping Features

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Social commerce has been slowly but steadily growing in popularity.

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

This Week’s New Suppliers: Summer Staples

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Discover creative products from new ASI suppliers.

Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...

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5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the...

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How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...

State of the Industry 2022

Even as the promo industry confronts a hos...

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SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppl...

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SOI 2022: Top Products Turn Back the Clock

Old favorites came back strong while the d...

SOI 2022: Companies Cope With Tight Labor Market

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Suppliers and distributors are paying more to find good employees, but the situation is...

SOI 2022: Ups and Downs for Top Markets

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The wild swings that came with the pandemic have led to some predictable reversals – bu...

SOI 2022: ‘It Feels Like Everybody Is Buying’

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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: A Greater Focus on Sustainability

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Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise

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Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.

SOI 2022: Made in the USA Emerges as the Preferred Choice

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Since the start of the pandemic, distributors have increasingly stated their desire for...