Strategy

This Week’s New Suppliers: To-Go Gems

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Discover creative products from new ASI suppliers.

Joe’s Promo Picks: Travel Accessories

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Those heading out on trips this summer and fall are sure to appreciate these essential ...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

The wait is over! We covered Chapter...

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Athleisure Trends: Must-Have Colors, Fits & Performance Features

If there's one promo trend that isn't...

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Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

The sound of crashing waves was calling...

How to Offer Embroidered Patches With Only a Heat Press

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A thread and needle is one of the most trusted methods of decorating apparel....

Case Study: Creating Sustainable Swag Bundles

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Chicago-based distributor iPromo has been finding success with curated boxes stocked wi...

The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

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It’s a great example of using branded merchandise for altruistic ends.

Promo Firms’ Ukrainian Fundraisers

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Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’...

Vital Health & Wellness Products

Employee health programs have been a stapl...

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Sales Spotlight: One Product You Can Sell to Any Client

One promotional product, endless sales...

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4 Sustainability Success Stories From Big Brands

These corporate leaders are taking proacti...

How Self-Limiting Beliefs Sabotage Change in Your Promotional Products Business (Resisting Change Series, Part I)

Change is not a one-and-done...

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This Week’s New Suppliers: Must-Have Appreciation Gifts

Discover creative products from new ASI su...

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The Promo Distributor’s Guide To Selling Sustainability

The demand for sustainable products is...

Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales

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There's a new promo in town just in time for spring and summer orders. Introducing...

Six Telltale Signs of Greenwashing

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Many brands have been called out for exaggerating or misleading consumers about the sus...

5 Case Studies in Reducing Packaging Waste

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Get inspired by how these companies – in the promo industry and beyond – are making mor...

It’s Time for Promo to Fully Embrace Sustainability

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The industry can’t ignore it any longer, which is why ASI Media is launching Promo for ...

Alternative Apparel Meets Recycled Polyester Goal

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The company, part of HanesBrands, no longer uses virgin polyester in any of its fabric ...

Handy Coolers & Lunch Bags

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Whether they’re taking lunch to school or the workplace, or hauling snacks and beverage...