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Strategy

22 Fast Rules for Being a Better Boss of You
22 Fast Rules for Being a Better Boss of You
Web Exclusive

The golden rule: Call it what you want: personal productivity,...

Nominate Now for the Counselor Promotional Campaign Awards
Nominate Now for the Counselor Promotional Campaign Awards
Web Exclusive

Help us honor the most creative and effective uses of promo.

Podcast: Sales Training - What Sueded Fabric Is & How to Sell It

Pop quiz: Do you know what sueded fabric...


Podcast: Spring & Summer Wearables - How to Decorate Top Products

The weather is getting warmer, so now's...


Reinvention Songs: Inspiring Tales from the Pandemic

Resourceful promo products companies adapt...

Splashy Towels
Splashy Towels
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Whether at the beach, pool or golf course, these items are a valuable advertising mediu...

Sticker Sheets Present Promo Upsell Opportunity
Sticker Sheets Present Promo Upsell Opportunity
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Millennials in particular love custom stickers for decorating laptops, water bottles an...

Q&A: Press Release Writing Basics
Q&A: Press Release Writing Basics
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When your company does something noteworthy, use these tips to help you spread the news...

Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses
Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses
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Promotional drinkware just got a full-color makeover. If your sales presentations...

Infographic: What to Do When an Order Goes Wrong

You can still make the best of a bad situa...


Versatile Bandannas & Neck Gaiters

They became ubiquitous during COVID, but t...


Sales Reps Eager to Resume In-Person Selling

Even as salespeople grow more comfortable ...

Refined Executive Pens

They’re status symbols, fashion accessorie...


Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling communit...


Joe’s Picks: PPE & Drinkware

Check out the latest in these two high-dem...

6 Digital Marketing Ideas for Shoestring Budgets
6 Digital Marketing Ideas for Shoestring Budgets
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Consider these strategies to increase your brand reach online.

5 Businesses That Need to Buy Privacy Promos Now
5 Businesses That Need to Buy Privacy Promos Now
Web Exclusive

With workforces going remote and cybersecurity threats on the rise , businesses have...

Promotions Planner: Get Out There
Promotions Planner: Get Out There
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Start presenting ideas to clients for projects based on July events.

Product IQ: The Ins and Outs of Safety Apparel
Product IQ: The Ins and Outs of Safety Apparel
Web Exclusive

Decoding the necessary-but-confusing lingo of certifications.

Boost Your Bottom Line: 6 Markets Looking for Leather Promos
Boost Your Bottom Line: 6 Markets Looking for Leather Promos
Web Exclusive

Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Patagonia Misses the Forest for the Trees
Patagonia Misses the Forest for the Trees
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The apparel company is banning added logos to help the environment, and while its inten...