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Strategy

6 Essential Tips for Generating Eye Traffic for Your Clients' Campaigns
6 Essential Tips for Generating Eye Traffic for Your Clients' Campaigns
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If a client has an outdoor event, a storefront, an open house, summer promotions or...

Cybersecurity and the Promo Products Industry
Cybersecurity and the Promo Products Industry
Web Exclusive

Cyberattacks are wreaking havoc and crippling some of the biggest companies in the...

Merch Supports Oklahoma’s Rebrand

The Sooner State has a new logo and taglin...


Six Ways To Be More Creative

In a fast-paced industry with educated cli...


Energizing Power Banks

They’re ideal for emergency kits, traveler...

New StrombergBrand VP Is Third-Generation Exec
New StrombergBrand VP Is Third-Generation Exec
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Jennifer Stromberg, granddaughter of the umbrella supplier’s founder, has formally join...

7 Ways to Secure Wedding Sales With Drinkware
7 Ways to Secure Wedding Sales With Drinkware
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Wedding season isn't just a season - wedding and engagement events take place...

Meet the Woman Behind J-Lo’s Famous Bling Cups
Meet the Woman Behind J-Lo’s Famous Bling Cups
Web Exclusive

It's been a busy week for Teneka Moore, owner of TaylorMade Bling in St. Louis, MO....

Stand-Out Lanyards
Stand-Out Lanyards
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No one questions the credentials of this trade show essential. Pinnacle Designs...

Promo Matchmaker: Why Print + Promo Products Make The Perfect Pair

Love is in the air, and you're going to...


Thanks to Beyoncé, Popeyes Uniforms Are Fashion

When Beyoncé's Ivy Park clothing...


18 Impressive Pen Styles You've Never Seen Before

Bye-bye, basic ballpoints. It's time to...

Trend Alert: Cardigans Offer Cozy Style

A great layering piece for promo and unifo...


ASI Ranks the Democratic Presidential Merch

With election season heating up, we took a...


Wearables News Briefs - February 2020

PolyOne Specialty Inks has launched...

How To Leverage Marketing To Grow Your Client Base
How To Leverage Marketing To Grow Your Client Base
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Interviews with the brightest minds in business. This month: Megan Yelaney, life and bu...

Delightful Plush Products
Delightful Plush Products
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According to Best Mattress Brand, 16% of millennials still sleep with a stuffed...

Charles River Kicks Off 2020 Clothing for a Cause
Charles River Kicks Off 2020 Clothing for a Cause
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Top 40 supplier Charles River Apparel (asi/44620) has launched its second annual...

How Many Promo Products Can a Super Bowl Ad Buy?
How Many Promo Products Can a Super Bowl Ad Buy?
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Instead of spending $5.6 million on a 30-second ad, look how many baseball caps Doritos...

5 ways to Grow Your Profits With Seeded Promos
5 ways to Grow Your Profits With Seeded Promos
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Grow your bottom line this year with seeded promos. These profitable products...

How To Make A Great First Sales Impression
How To Make A Great First Sales Impression
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A positive first impression is often the difference between closing a sale or staring r...