ASI Research is launching a new series this year that profiles the people distributors work most closely with: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

Our first report is on the automative market – a lucrative vertical with many opportunities for branded merchandising, including customized vehicle accessories, dealer apparel, keychains and license plate frames.

Automotive promo products are ideal for businesses like car dealers, body shops, rental agencies, car washes, supply stores and driving schools. These companies use promo for their employees – executives, salespeople, mechanics, customer service associates and instructors – as well as the customers they serve. Counselor State of the Industry data shows that in 2022, the automotive sector made up 3.6% of total industry sales, or $929 million.

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