April 05, 2024
Leopard Print Is Back on the Prowl
The pattern has re-emerged as a popular consumer trend thanks to TikTok, runway looks and celebrities’ sartorial choices.
Leopard print is back in fashion circles once again, making it a coveted look that’s perfect for upcoming promo campaigns.
The pattern has long been a part of haute couture circles – celebrities and fashion models have donned it since the Roaring Twenties. In 1962, First Lady Jackie Kennedy stepped out in an Oleg Cassini coat made of real leopard pelts (the trend was not without controversy).
Since then, the pattern has waxed and waned over the decades. It was a favorite among musical groups like the Spice Girls and Destiny’s Child in the late 1990s and early 2000s. And now, as “Y2K” looks re-emerge among Gen Z, including bold statement pieces, leopard print is a natural part of the aesthetic that’s also become popular on TikTok.
Recent leopard print styles from fashion houses like Dolce & Gabbana, Michael Kors and Gucci have further amplified the trend, while a number of celebrities like Kourtney Kardashian, Kendall Jenner, Rosamund Pike and Jennifer Lopez rocked printed apparel and accessories in recent months.
A related trend is the “mob wife” aesthetic, à la Connie Corleone, Karen Hill and Carmela Soprano. “The most basic version involves throwing a fur coat – real or faux – over an all-black outfit,” writes Callie Holtermann in the New York Times. “But according to its proponents, the look is nothing without the attitude to go with it.”
Promotional product suppliers have a plethora of spotted options for distributor clients who want to go bold with their next campaign.
1. Employee Gifting
Hardworking staff members will appreciate high-end jewelry as a gift for a milestone work anniversary or job well done.
Kate Spade huggie earrings (WBR00406-200) from Incentive Concepts (asi/62536)
2. Travel Agencies
Nothing says “vacation in style” like a whimsical bucket hat with leopard print. Suggest that travel agencies give them to customers who have finalized their getaway plans.
Bucket hat (ADMA4311) from Mango Promos (asi/68616)
3. Women’s Events
A weekender bag with an eye-catching print would be a fun item to give to attendees at women-centered events. Also consider bridal parties and retailers looking for gifts-with-purchase.
Weekend bag (JS 5958) from J Star Gifts (asi/63086)
4. Fitness Studios
Gyms can give out flashy stainless-steel drinkware to new members, as well as sell them at on-site merch counters.
Brumate tumbler (BRM6022) from imprintID (asi/73651)
5. Influencer Kits
Recommend that brands include this trendy credit card holder keychain in kits for beauty and travel influencers.
Credit card holder on keychain (CJ885) from World Gifts Makers (asi/98119)
6. Student Organizations
Propose to school groups that they give out items with students in mind. Blue light-blocking glasses are perfect for promoting campus clubs, career fairs and fundraisers.
Blue light-blocking glasses (BPBX020) from Barl Promotions (asi/38392)
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