December 06, 2024
Promotions Planner: Spring Has Sprung
Start presenting ideas to clients for campaigns centered on March observances.
With spring on the horizon, March presents a multitude of opportunities to recognize employees and the world around us. Consider both impactful observances like International Women’s Day and fun celebrations like National Cocktail Day when approaching clients this month to set up campaigns for the spring season.
March 3: World Wildlife Day
World Wildlife Day is an international event sponsored by the United Nations to celebrate the contributions of wild animals and plants to the ecosystem. With sustainability of growing importance in the industry, it’s an impactful day to support.
PITCH: Suggest that zoos, conservation organizations or even universities with animal mascots celebrate the natural world with custom stuffed toys to give away or sell at a special event.
Custom plush toys (KU6153) from Uniprint (asi/92491)
March 7: Global Day of Unplugging
Celebrated on the first Saturday of March every year, this observance is focused on ending loneliness while pushing people to step away from their screens in favor of in-person activities and interactions. Stock tech-free gatherings with promo to commemorate the occasion.
PITCH: Encourage clients to host an afternoon of “unplugging” at the office, stocked with custom giant board games or cornhole boards to boost employee well-being with a screen-time break.
Giant four-in-a-row game (CNT004) from Peerless Umbrella (asi/76730)
March 8: International Women’s Day
International Women’s Day has been celebrated for more than 100 years to honor women’s achievements and raise awareness for issues still affecting the female population. It’s the perfect opportunity to recognize the women making a difference on the job.
PITCH: Bump any International Women’s Day events at client firms to the next level with custom retail-inspired apparel for female employees and leaders.
Women’s quarter zip pullover (LCK000333) from Cutter & Buck (asi/47965)
March 24: National Cocktail Day
The founder of National Cocktail Day just wanted an excuse to have fun celebrating fun drinks – and recognizing this observance presents a multitude of opportunities to do just that.
PITCH: Mail employees cocktail – or mocktail – kits for an end-of-Q1 celebration. Or suggest bars and restaurants offer a drink discount with the purchase of a branded glass in honor of the celebration.
Mason jar happy hour kit (1712109) from Stuff A Mug (asi/89971)
March 27: World Theatre Day
World Theatre Day was first celebrated in 1962 after it was created by the International Theatre Institute. A way for theater lovers to unite over their shared value for the arts, the annual observance always features a world message from a key personality in the theater world.
PITCH: Performance venues and movie theaters alike can put up special decorations to mark the occasion or offer customized concessions to theatergoers attending events this day.
Movie theater candy box (MTBGB) from Midnite Snax (asi/71685)
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