As we kick off 2025, I’m excited to share my annual video highlighting our team’s most recent accomplishments while offering a glimpse of what’s ahead this year for ASI and our industry.

From sustainability initiatives to global expansions and groundbreaking partnerships, 2024 delivered opportunities that underscored the power of the promo products industry. Despite economic uncertainty and slower-than-expected growth, our industry achieved a new sales record in 2024, underscoring its strength and resilience.

At ASI, we’re constantly evolving to help you connect, grow and thrive:

• Innovations like ESP+ Stores are streamlining e-commerce to make selling branded merch effortless.

• Reimagined ASI trade shows and expanded roster of hosted-buyer events – the most extensive in ASI’s history – provide suppliers and distributors with greater opportunities to connect and discover innovative strategies for success.

• Our new partnership with PRINTING United Alliance is already opening doors to new markets in the lucrative $100 billion print sector while providing resources to help everyone stay competitive in our fast-changing world.

Building a strong, connected community is at the heart of everything we do, because we know we’re stronger together. Key trends like tech-driven solutions, consolidation and evolving definitions of “promo” are reshaping our marketplace. Together, we can embrace these changes, invest in innovation and drive progress.

Check out my video to see me running, biking and even skateboarding – because at ASI, our entire team is moving fast to power your success, support your efforts and help you race ahead in 2025 and beyond.

Here’s to a year of promise, progress and possibility. Thank you for being part of this journey!

TA

ASI President & CEO