ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on female end-buyers of promotional products. In ASI’s 2023 Ad Impressions study, the most influential promo items among female consumers were outerwear, health and safety products, performance wear, bags and drinkware. And in this year’s End-Buyer research series, we found that females were more likely than males to purchase bags, drinkware and lanyards.

ASI Research also shows that females are more likely to consider price when purchasing promo than male end-buyers, and that a higher percentage of females over males would give out promo to prospects.

Click here for a PDF of this infographic.