ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research kicks off a breakdown of end-buyers by generation, starting with the youngest in the workforce: Generation Z. Much of this demographic is currently in high school or college, but a sizable chunk are well into their careers, with the oldest among them in their late 20s.

Gen Z promotional products end-buyers are more likely to value socially responsible and environmentally friendly promo items than other age demographics, and much less likely to have a preference for Made-in-USA products. They’re also more likely than other generations to keep a promo item long-term because of its attractiveness – something to consider when planning product pitches to clients as more Gen Z-ers enter the workforce.

Click here for a PDF of this infographic.