While millennials and Gen Z are often considered “digital natives,” assuming they only engage with online marketing is a missed opportunity. These generations value authenticity, tangible experiences and meaningful connections – all areas where direct mail excels.

In a digital age flooded with ads, physical mail stands out, offering a personal touch and a sense of novelty. Here’s how to tailor your direct mail campaigns to resonate with these demographics as we approach 2025.

1. Authenticity Always Wins
2. Seamless Integration of Tech & Print
3. Prioritize Sustainability
4. Personalization & Human Connection
5. Eye-Catching Design
6. Clear Value & Calls-to-Action
7. Omni-Channel Synchronization

Delve deeper into each of these strategies on Printing Impressions, whose parent company PRINTING United Alliance is partnered with ASI. The partnership includes plans for the ASI Show Pavilion at PRINTING United Expo, starting in 2026 in Las Vegas. In August, ASI and the Alliance launched a dual membership program, providing promo, print and graphic arts professionals unified access to benefits from both organizations.

Read the full story on Printing Impressions.