In recent years, the printing and packaging industry has seen the gap between the “haves” and the “have nots” widen as print shops have shifted from conventional print to full-service communication firms, just as many promotional products distributors have leaned into becoming one-stop shops and consultative partners with clients. The companies that are diving headfirst into convergence, embracing new technologies and dabbling with a healthy dose of risk, are the same companies that are flourishing.

Peter Schaefer, a partner at New Direction Partners, discussed 10 mega trends that are driving this success in the industry at PRINTING United Expo:

1. Laser Focus on Efficiency
2. Invest in Technology
3. Maintain a Healthy Balance Sheet
4. Solution Selling
5. Be an Omni-Channel Provider
6. Differentiate Yourself
7. Focus on Industry Verticals
8. Certifications
9. Committed to ESG
10. Open to M&A

Learn more about each of these trends in a recent article from Printing Impressions, whose parent company PRINTING United Alliance is partnered with ASI.

Read the full story on Printing Impressions.