To the Market (asi/91489), a woman-owned B Corp, is making waves for its sustainability-focused software platform that helps companies vet, monitor and calculate the impact of their production.

Business magazine Fast Company named To The Market one of the 2024 “Next Big Things in Tech” for making supply chains more ethical, sustainable and transparent.

Jane Mosbacher Morris, To The Market (asi/91489)

The award “highlights the game-changing potential of our Tracera platform,” LeAnn Jellinek, vice president of sales for corporate gifting, told ASI Media. She added that the platform helps promo companies offer clients “increased visibility into the sourcing and production of their goods.”

“We believe that leveraging supply chain transparency can help promo companies stand out and stay ahead,” Jellinek said.

Fast Company said it assembled a panel of 19 editors and writers to select its 138 Next Big Things in Tech honorees, spanning 28 categories, with winners including AI-generated video breakthroughs and greener bitcoin-mining techniques.

“We looked for innovations that not only show immediate promise but also have the potential to drive lasting change in the years ahead,” the magazine noted.

To the Market was founded by CEO Jane Mosbacher Morris, who started her career at the U.S. State Department before pivoting to creating ethical supply chains and sustainable procurement. The company’s traceability platform, which includes a proprietary vendor scorecard, was initially available to brands and retailers but later opened up to the promotional products space.

“We find that there’s a lot of hunger from folks in corporate gifting to have more detailed information about who’s making their product, about how it’s being made,” she said during a Promo Insiders podcast in 2023.

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