October 04, 2024
Promotions Planner: New Year, New Promo
Start presenting ideas to clients for campaigns centered on January observances.
After the chaos of end-of-year celebrations, January offers a refreshing blank slate – and that makes it the perfect time to launch a unique promo campaign to resonate with end-buyers and consumers alike. With observances celebrating everything from wellness to our furry friends, use these ideas to help clients kick off the New Year on a positive note and set the tone for success in the months ahead.
Jan. 2/National Personal Trainer Awareness Day
Celebrated every year on January 2, this day recognizes personal trainers for their hard work – particularly during the first month of the year, when people working toward their New Year’s resolutions keep them especially busy.
PITCH: Suggest to commercial gyms or community centers that they recognize their personal trainers with a practical but classy gift.
Sport duffel bag (TLVKH263) from TMS Promo Corp (asi/91465)
Jan. 8/National Bubble Bath Day
This observance is appropriately timed to help honor wellness or self-care resolutions for the new year. Make a splash and commemorate the day with a relaxing promo campaign.
PITCH: Recommend that companies mail out bubble bath kits or bath bombs as part of corporate wellness initiatives.
Flower-scented bath bombs (PFGLK0014) from First Choice Promotion Inc. (asi/54334)
Jan. 14/National Dress Up Your Pet Day
Celebrity pet lifestyle expert Colleen Paige created this day to celebrate our fashion-forward furry friends each year. It generates a unique buying opportunity for animal lovers everywhere, and opportunity for pet-focused organizations to up brand awareness while getting in on the fun.
PITCH: Get attention for local animal shelters, veterinary clinics or rescue nonprofits with custom pet sweaters as fundraiser giveaways or thank you gifts for customers and volunteers.
Custom full-knit dog sweater (C10011) from Ugly Christmas Sweater Inc. (asi/92460)
Jan. 24/Beer Can Appreciation Day
Bring in brew aficionados from the January cold with an event or party in honor of this quirky observance. Breweries and bars can encourage featuring new menu offerings or drink specials – in a can, of course.
PITCH: Suggest purchasing custom can coolers or pint glasses for the event, or to refresh a brewery’s branding.
Deep-etched beer glass (BWG3682) from St Regis Group (asi/84592)
Jan. 29/National Puzzle Day
The winter months are the perfect time to tackle indoor activities like puzzles. Celebrate National Puzzle Day with a classic 1,000-piece jigsaw, or tackle a unique challenge with a puzzle cube or fidget toy.
PITCH: Custom puzzles with the image of a school would be a great gift for teachers’ classrooms. Or, healthcare providers can cheer up patients with pocket-sized puzzle cubes.
Wood puzzle cubes (191905-02) from Unique Custom Products (asi/92531)
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