ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as age, gender, region and company size.

This week, our research focuses on promotional products end-buyers ages 25-34, the first of several age demographics surveyed throughout the United States.

This age demographic makes up the largest chunk of the United States workforce, according to the Bureau of Labor Statistics. ASI’s 2023 Ad Impressions Study found that the five most influential promotional products among consumers ages 25-34 were performance wear, outerwear, writing instruments, bags, and health and safety products.

Based on this year’s ASI end-buyer research, 25- to 34-year-old consumers are the most likely age demographic to value durability and quality in promotional product purchases. More than half plan to increase their spending on promo in the next year, particularly if their distributor partners can help them save time and get products faster – this demographic is more likely to name those as important distributor benefits than other age categories.

Click here for a PDF of this infographic.