ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as age, gender, region and company size.

This week, our research focuses on promotional products end-buyers ages 35 to 44, the second of several age demographics surveyed throughout the United States.

More than half of U.S. adults ages 35 to 44 have an associate degree or higher, according to the American Council on Education – a greater percentage than other age groups. ASI’s 2023 Ad Impressions Study found that the five most influential promotional products among consumers in this demographic were outerwear, health & safety products, performance wear, polo shirts and bags.

And this year’s ASI research reports that 35- to 44-year-old promo end-buyers purchase several of those categories (polos, bags and health & safety products) more than other ages surveyed. They’re also the most likely age demographic to prioritize increasing brand awareness with promo, and to pay a premium for environmentally friendly products.

Click here for a PDF of this infographic.