Maple Ridge Farms (asi/68680) is stepping up to help the people of Ukraine.

The Mosinee, WI-based promo products supplier, which specializes in food gifts, has pledged to donate 10% of its sales through April 30, 2022, to CARE’s Ukraine Crisis Fund.

A Ukrainian man embraces his wife and says goodbye as she readies to flee following Russia’s invasion.

CARE is a humanitarian organization that aims to raise $20 million to help aid at least 4 million Ukrainians by providing food, water, hygiene kits, support services and direct cash assistance. CARE is prioritizing women, girls, families and the elderly, the nonprofit organization said.

“Our hearts go out to the people of Ukraine,” said Jodie Schillinger, executive vice president of Maple Ridge Farms. “During times like this, we must fully engage our empathy and consistently deliver opportunities to those without. Change happens one act at a time, and CARE’s crisis response allows us to reach those who are most vulnerable.”

Russian President Vladimir Putin ordered his military to invade neighboring Ukraine in February. The resulting war has triggered a humanitarian crisis, with millions of Ukrainians fleeing their country and others displaced from their homes but still in Ukraine under threat. Reports indicate that civilian casualties have been mounting.

“The whole team at Maple Ridge Farms empathizes with the victims of this violence and wants to contribute, if even in a small way, to their relief,” said Tom Riordan, Maple Ridge president.

Companies and organizations across the promotional products industry have been launching and/or participating in charitable initiatives to support the people of Ukraine.

Founded in 1979, Maple Ridge Farms specializes in gourmet food gifts for promo, including candies, handmade chocolates, fresh-roasted nuts, baked goods, smoked meats and naturally aged cheeses presented in gift boxes, gift baskets, gourmet towers, desk accessories, classic wooden vehicles and wooden collector’s boxes.