LinkedIn has announced the launch of a new user data page aimed at boosting marketing efforts on the professional networking site.

As part of its Success Hub for Marketers, a marketing data and insights platform, LinkedIn now offers the Insights and Research page, which allows users to dig deeper into data from LinkedIn’s user base to make better marketing and advertising decisions.

“With so much data…we know it can be difficult to wrap your arms around everything, and pinpoint the most valuable information for your needs,” said LinkedIn in a statement. “That’s why we are excited to unveil the LinkedIn Insights and Research page, a new feature within our Success Hub for Marketers. Using this handy resource, you’ll be able to guide and substantiate your social media marketing strategy based on comprehensive insights concerning audiences, industry verticals and the LinkedIn ad landscape.”

According to LinkedIn, the platform has over 645 million members and more than 30 million companies on its platform. The new Insights and Research page takes data from those members and businesses and segments them out into three groups: People Insights, Industry Insights and Advertising Insights. Each area takes data from LinkedIn and shows trends and patterns that marketers can use to develop and launch advertising campaigns.

For example, under People Insights, users can choose from a range of verticals, from C-Suite, to IT Decision Makers, to Marketing Professionals, and then view how many members are in that vertical, their top locations, skills, influencers and more, all based on LinkedIn user data.

“By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth,” said the company.

The new menu of data options poses a growing opportunity for businesses in the promotional products sector that are looking for ways to differentiate themselves as they market to prospects, clients and even potential hires on LinkedIn.

“Be different by design,” said Jay Busselle, an industry trainer and the marketing director for Equipment Zone, during an Education Day session entitled “Increase Your Visibility & Leads Through LinkedIn” at this year’s ASI Show Orlando. “Document the value you bring and problems you solve and you’re instantly unique on LinkedIn.”