McDonald’s is offering limited edition McNuggets holiday merchandise through a competition currently running in the United Kingdom.

Launched this week, the collection includes holiday lights, shaped into McNuggets, that bear the famous McDonald’s “M” logo, as well as an ornament, also McNugget-shaped, that’s wearing a Santa hat. Holiday sweaters are part of the line, too.

McNuggets holiday lights.

McNuggets ornament.

Folks can win the promotional products by signing up for a drawing. Alas, Yanks won’t be able to get in on the fun, so far as we can tell, as the competition’s guidelines say you have to live in the UK or the Republic of Ireland to be eligible. Well, bah humbug to you too, Britain. As it happened, British celebs were hyping the contest in London.

McNugget baubles?! 😍https://t.co/UhcLtwvutL

— Kent Live What's On (@kentlivewhatson) December 5, 2018

Still, for promo products pros on this side of the pond, it’s worth noting that the McNuggets merch is another example of fast-food/food brands expanding their reach through limited edition logoed swag.

For instance, we just wrote about Taco Bell’s holiday line, not to mention Chili’s Cyber Monday collection. Other examples include Arby’s and Wendy’s. Sure, scoring business from corporate fast-food chains is a difficult pull. However, keep in mind that what the big guys do, the little guys often try to emulate in their own way. That means that other clients in the food and beverage world might be increasingly likely to take a shot with holiday merch – or other limited edition swag -- to promote their brands. Savvy consultative distributors can make the case for such marketing initiatives, and thereby help their clients while generating sales.