For the 2016 Global Advertising Specialties Impressions Study, respondents were asked to rate up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

To read the entire 2016 Global Advertising Specialties Impressions Study, click here.