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January 28, 2019

OREO Releases New Contest Merch

To encourage consumers to buy its limited edition Most Stuf cookies, OREO has collaborated with a few major brands to offer prizes.

By  Sara Lavenduski

To celebrate its new limited edition Most Stuf cookie, OREO has announced an upcoming sweepstakes featuring unique branded prizes – the latest in a recent run of food brands using logoed gifts to generate interest and loyalty.

For those not satisfied with a regular-sized OREO, or even a Double Stuf version, the new Most Stuf cookies have three times the amount of creme filling found in a normal OREO. Fans are already getting their hands on them:

To encourage consumers to hunt down their own packages, OREO has collaborated with a few major brands to offer prizes for “The Stuf Inside” sweepstakes, which runs February 4 to March 6. Consumers can scan one cookie each day at the Stuf Inside website to be entered for a chance to win everything from an OREO-branded Tervis Tumbler, to a Roomba Vacuum, Jonathan Adler Cookie Jar, Terez Leggings, and even an Xbox, K2 Snowboard and Jeep Wrangler (in black and white, of course). The contest uses image recognition technology to turn the "twist, lick and dunk" ritual of OREO fans into an online experience. To play, visit www.thestufinside.com to scan a single eligible OREO cookie with a mobile or tablet device, thereby revealing an animated OREO cookie. Twist open the animated OREO cookie to unlock the prize of the day and see if you've won.

Other limited edition cookies from OREO in recent years have included Birthday Cake, Strawberry Shortcake, Red Velvet and Pumpkin Spice.

The Stuf Inside sweepstakes is yet another example of a beloved food company trying to deepen brand loyalty and garner more brand impressions with unique and quirky products. In December, McDonald’s released McNugget-themed holiday items and earlier this month, Arby’s launched a merch subscription box service. It sold out in an hour.

As for the Most Stuf OREOS, opinions among those who’ve tried the cookies are mixed: