A phenomenon of recent years is that societal occurrences of widespread significance often spur an outpouring of “moment merchandise” that taps into the issue at hand through graphics and messaging.

So it has been with the death of George Floyd, a Minnesota man who authorities say was murdered by a Minneapolis police officer while in police custody.

George Floyd T-shirt available from BlackBanjoArts on Etsy.

T-shirts, hats, face masks, yard signs, hooded sweatshirts, stickers and more that bear messaging in support of Floyd have proliferated since the 46-year-old’s death on May 25.

Some of the merchandise has helped raise money for causes related to Floyd. Some of it is simply for profit, selling with no charitable element. Some of the merch has earned the would-be purveyors criticism.

On the charitable front, Atlanta-based clothing brand God is Dope ran a 24-hour T-shirt sale on May 28 that raised $25,000 for the Official George Floyd Memorial Fund, which is helping to do things like pay for burial expenses and education for Floyd’s children. God is Dope generated the five-figure donation through sales of a T-shirt that bore the message, “I can’t breathe” – a phrase Floyd uttered to the police officer who was videoed kneeling on Floyd’s neck during an arrest that’s believed to have caused his death.

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✊🏿✊🏿✊🏿 We have the best customers in the world!! When we all come together as a people we can do anything! So glad we can use our platform for to help. 🙏🏾 Thank you to all our customers all over the world. You guys did this! This is only the start.

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Elsewhere, two outfits with Philadelphia roots, SHFT World and AB Media Group, joined forces to create T-shirts that benefit the Official George Floyd Memorial Fund and Black Visions Collective.

The shirts say either “This Black Life Matters,” “Her Black Life Matters,” or “His Black Life Matters.” The tees retail for $14 at SHFT’s online store, with all profits going to Floyd’s memorial fund or Black Visions Collective, which is dedicated to improving the political standing of black people in Minnesota.

Meanwhile, Apple Valley, MN-based screen printer Brown Box Tees was selling T-shirts and face masks (for COVID-19 protection, of course) in support of Floyd and to raise funds for causes. When purchasing a mask or a shirt, a patron can select from seven cause-driven organizations for $5 of the purchase to go to.

Brown Box Tees was selling this mask, with $5 going to a social justice-focused cause of the purchaser’s choosing.

However, some companies have been accused of using merch to try to leverage Floyd’s murder to their marketing advantage. In The Style, which sells women’s apparel, took criticism for putting out an “I Stand With You” charity T-shirt that showed a white hand and brown hand forming a heart. Even though profits benefit the Official George Floyd Memorial Fund, some critics felt In The Style was just trying to “cash in” and “pick up new customers,” the Daily Mail reported.

There’s no shortage of George Floyd-themed merchandise for sale on various online e-commerce sites that allow third parties to sell on their platforms, including Etsy, Amazon, Redubble and Teespring. Amazon, for instance, had available these hats and these hooded sweatshirts. Sellers on Etsy were offering a variety of Floyd-based designs on products that ranged from T-shirts and mugs, to signs and sweatshirts, as were sellers on Redbubble, who offered items that included this sticker.

This T-shirt was available From 69Designer on Etsy.