When it comes to brand logos, nothing beats Nike’s iconic “swoosh.”

That, at least, is according to the findings of a recent study from Top 40 promotional products distributor 4imprint (asi/197045).

Nike’s logo was voted tops in a 4imprint study.

Headquartered in London, U.K., with its main operations in Wisconsin, 4imprint commissioned the study to be conducted in the United Kingdom, surveying 18- to 65-year-olds to determine the 25 most popular brand logos.

After Nike, the top five logos were rounded out by Apple’s “apple bite,” Disney’s Mickey Mouse silhouette, Coca Cola’s swirly writing and Amazon’s arrow.

The top 25 brand logos, according to 4imprint’s study. Click here for a larger image of the above graph. Credit: 4imprint.

“The results show that brand logos are hugely important to many, with eight in 10 people feeling comforted when they see and recognize a company’s visual identity,” 4imprint’s report detailed. “Having the right logo as part of an organization’s brand marketing mix is crucial – if you get your logo and brand identity right, it can have a huge impact on the success of your business.”

Survey respondents’ top five favorite brands correlated closely to their top five favorite logos, with Nike, Apple, Netflix, Amazon and Coca Cola leading the way in that order. Disney was sixth.

Click here for a larger image of the above graph. Credit: 4imprint.

Meanwhile, some two-thirds of respondents (66%) reported that a brand’s logo influences their purchasing decisions. The study also found that nearly eight in 10 people have brands upon which they rely. Similarly, 80% of respondents said they’ve recommended a brand based on loyalty to it.

Price (58% of respondents), reliability (52%), value (50%), design (49%) and familiarity (41%) were the top five features that draw people to brands, the survey found. Note, however, that consumers are willing to drop a brand: More than half (51%) said they’ve “fallen out” with a brand and won’t use it again. See full survey results here.