March 21, 2019
Frank Lloyd Wright Foundation to Sell Branded Products
The work of a famed American architect and interior designer is being commemorated with official merchandise.
Over his lifetime, Frank Lloyd Wright designed 1,000 structures, of which over 500 were completed. One of his most famous is Fallingwater near Pittsburgh, built partly over a waterfall. Another is the iconic Guggenheim Museum in Manhattan. And now, the Frank Lloyd Wright Foundation, tasked with continuing his legacy and preserving his famous architectural creations, is working on official licenses to expand the official Frank Lloyd Wright Collection of “lifestyle branded” products, including furniture, home décor, notebooks, drinkware, luggage tags and more.
New licensing push aims to turn Frank Lloyd Wright into the latest lifestyle home brand https://t.co/IAKkttGg99 pic.twitter.com/s7jqkxvMDr
— Curbed (@Curbed) March 18, 2019
“There are a variety of Wright designs that people are very familiar with,” Stephanie Pierotti, the Foundation’s vice president of licensing, told Inman, a news outlet for the real estate industry. “We’re taking elements of those designs and making patterns out of them.”
While Wright-inspired replica furniture that’s currently sold can run into the thousands of dollars, other smaller products will be available at lower price points. Proceeds from sales of the items, a few of which are already available on Amazon, will go towards the Foundation’s preservation work as well as expanding their education initiatives. The Foundation is currently in the process of making the items available at other retailers.
“We’re really selling the spirit and essence of what Mr. Wright was about and trying to bring that to a whole new group of people,” said Pierotti. “There’s a whole new generation that may not be as familiar with Mr. Wright but would really identify with his teachings on nature.”