Disney has launched a special collection of branded merchandise to show support for the LGBTQ community in celebration of Pride Month.

Rainbow Disney Mickey Mouse Plush Toy. Get it here.

Held in June, Pride Month spotlights the LGBTQ civil rights movement, celebrates achievements and contributions of members of the community, and often involves events that range from the solemn to the carnivalesque.

Disney is donating 10% of the proceeds from the Rainbow Disney Collection to the Gay, Lesbian and Straight Education Network (GLSEN), a nonprofit that works to create safe and inclusive K-12 schools for LGBTQ youth. It’s the second year in a row that Disney has partnered with GLSEN – pronounced “glisten.”

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For the second year in a row, we're proud to partner with @Disney and their #RainbowDisney collection for #pride! Add a little more color to your wardrobe tis #pride month and help support GLSEN with every purchase!

A post shared by GLSEN (@glsen) on May 20, 2019 at 10:25am PDT

In addition to the socks and plushie seen above, the Rainbow Collection includes a glittery travel tumbler, T-shirts, caps, buttons, keychains, a backpack, a tank top, Mickey and Minnie ears, jewelry and more. Rainbow coloring and similarly bright patterns feature in the line, a number of pieces of which bear a logo that is Mickey’s gloved hands shaped into a heart. Text on the tank top reads “Believe in Love.”

Mickey Mouse Heart Hands Cap. Get it here.

Tank top, buttons, sunglasses and Mickey ears are part of the Rainbow Disney Collection. Get them here.

From a promotional products perspective, the Rainbow Disney Collection is an interesting example of how an organization can adapt and leverage it’s brand to support a cause.

Disney will be making the donations to GLSEN off Rainbow Collection sales that occur between now and June 30.