“In west Philadelphia born and raised / On the playground was where I spent most of my days…”

If you’re a child of the 1990s, you probably just had total recall on what comes next.

“Chillin' out maxin' relaxin' all cool / shootin some b-ball outside of the school…”

The lyrics, of course, are from the theme song of The Fresh Prince of Bel-Air – the hit show of the 90s that became the vehicle for Will Smith to begin his transformation from popular rapper to A-List movie star royalty.

With 90s nostalgia now in full swing, and everyone from the Spice Girls to *NSYNC keen to capitalize, Smith decided to tap into the trend with a limited edition capsule collection of retro-inspired Fresh Prince merchandise.

Limited 'Fresh Prince of Bel-Air' Merch

The tees retail for $30, the hats for $25, and the keychain for $10. Perhaps our favorite of the bunch is the Classics box, which includes four T-shirts from the collection. Shop the Fresh Prince collection on Will Smith’s web store. pic.twitter.com/0CRXPcnoy0

— Fashion Podcast (@Freshfordummies) May 6, 2019

Alas, the collection of T-shirts, hats and more was only available through Sunday night. So, if you didn’t score some swag, you’re already too late (maybe try eBay…). Still, we thought the collection worth noting – and not just because Fresh Prince was one of our favorite shows.

First off, the bold, bursting color combinations of some of the collection’s pieces – so totally early-to-mid 90s -- harkens to a style trend that could start to see demand among fashion-forward end-users that promotional products distributors will be outfitting for clients. Also, check out the heat-reactive print on one of the line’s trippy tees. Distributors could look to do something similarly creative for clients that include summer festivals, night clubs and musical acts.

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Made some merch! Sound effects not included. On sale NOW... but only for 72 hours!! Link in bio.

A post shared by Will Smith (@willsmith) on May 2, 2019 at 8:05am PDT

Even more broadly, marketers can take the Fresh Prince capsule as another cue that now might be a good time to think outside the box and try some 90s nostalgia-themed campaigns/promotions, whether targeting audiences in the Millennial range that experienced the decade or Gen Zers who have a hankering for the bygone era.

Who knows – it could work. It did for Will Smith; the collection sold out.