November 26, 2018
Chili’s Launches Merch Collection For Cyber Monday
The promotional products, which included a bomber jacket and T-Shirt, were only to be available for 24 hours via an online pop-up shop.
Chili’s has debuted a new line of branded merchandise that fans say is every bit as hot as the casual dining chain’s Tex-Mex cuisine.
The collection is another in an ever-growing list of cool examples of food industry brands using swag to connect with audiences. The tight timeframe to purchase also speaks to an imprinted apparel trend – namely, brands in the entertainment, hospitality and fashion industries increasingly launching small collections that are available for a short time only in order to generate a sense of urgency and immediacy that propels sales. In all that, there’s opportunity for promotional product distributors.
Anyhow, the Chili’s line features a T-Shirt, bomber jacket, cufflink set and one-piece swimsuit. Here’s a look at the gear:
The swag was scoring fans.
Oh. My. God. CHILI’S MERCH? If anyone wants to know what to get me for Christmas.. LOOK NO FURTHER!! https://t.co/FF16wnHmvw
— Hannah Taylor (@hanmtay18) November 26, 2018
I'm not always a fan of restaurant merch, but this new @Chilis t-shirt is amazing! @theofficenbc @jennafischer 😀https://t.co/PskcuIySXY
— Rachel Taylor 🍍 (@RayTay17) November 20, 2018