November 19, 2020
NBA Sends ‘Gift Locker’ to Top Draft Prospects
The locker was filled with high-end branded merchandise.
And the swag went on.
The NBA draft was virtual Wednesday, Nov. 18 (yeah, COVID again), but the NBA still saw to it that 30 top draft prospects received what just might be the queen bee of all direct-mail drop-shipped customized gift packages.
The NBA Draft Gift Locker includes 30 NBA team hats, personalized NBA Draft basketball, gifts from NBA Partners Beats and Oculus, as well as a customized AR experience!
— NBA (@NBA) November 17, 2020
Watch the 2020 #NBADraft Wednesday at 8:00 PM ET on ESPN. pic.twitter.com/3ZJaKLVRWh
To help fuel the excitement and sense of momentous occasion that would come at an in-person draft, the NBA sent the 30 projected future stars an NBA Draft Gift Locker – an at-home chest of branded merchandise. It included products from NBA partners Spalding, New Era, Beats By Dre and Oculus.
Products included 30 New Era 9Fifty snapback hats – one for each team in the professional basketball league. Created in a classy gray base color scheme, the NBA had the hats specially made for the 2020 virtual draft. Other items were a personalized Spalding basketball, Beats Pill+Portable Speaker, Beats Studio3 Wireless Over-Ear Headphones, Beats Flex Wireless Earphones and an Oculus 2 Headset.
Players – it’s safe to say – were excited:
All-access with NBA Draft Prospect Zeke Nnaji (@ZekeNnaji_Hoopz) as he opens his NBA Draft Gift Locker... name the items you see in the comments!
— NBA (@NBA) November 17, 2020
2020 #NBADraft: Wednesday, 8:00 PM ET, ESPN pic.twitter.com/Qkw4w9aH7W
🔥 @TyreseMaxey is HYPED to get his NBA Draft Gift Locker! 🔥
— NBA (@NBA) November 17, 2020
Watch the 2020 #NBADraft tomorrow at 8:00 PM ET on ESPN. pic.twitter.com/rDwxUTKS43
“Welcome to the 2020 NBA Draft Patrick Williams” 👀🔥
— NBA (@NBA) November 18, 2020
Patrick Williams (@patricklw4) shares the customized AR filter in the NBA Draft Gift Locker!
2020 #NBADraft: Tonight, 8pm/et, ESPN pic.twitter.com/NoxXELQM5e
The NBA Draft Gift Locker is another example proving that, even though events may be virtual, there’s still a big role for promotional products to play.