October 16, 2018
Kavanaugh Controversy Prompts Outpouring of Merch
The politically charged promotional products are emblematic of the growing trend of imprinted merchandise being used to help advance a cause/political position – and to capitalize on sentiments surrounding social issues.
The recent battle over Brett Kavanaugh’s confirmation as a U.S. Supreme Court Justice dominated the national discussion in the U.S. As we’ve seen with other major political and social issues, the Kavanaugh confirmation fight also generated an abundance of branded merchandise.
Below is a small sampling of what has been available, with some of the merch supporting Kavanaugh and other swag denouncing him. We’re staying out of the political punch-up, and merely mentioning this: The use of branded merchandise to promote a cause, political position, or candidate appears more widespread than ever. Promo industry firms are potentially in prime position to capitalize on that.