Towel Specialties (asi/91605) has launched its new Cobblestone Mills division, featuring high-impact and luxurious blankets as well as Turkish robes.

“This launch has been in the works for well over a year as we built this line from the ground up,” said Shawn Kanak, vice president of sales. “We experienced great success when we expanded our blanket and robe gift collection in recent years. So we tried to identify voids in the market in these categories and our decorating techniques where there simply weren’t many options. As a result, we meet this need with a lineup of quality products built to sustain.”

The Cobblestone Mills line includes an assortment of blankets and decorating techniques that include traditional embroidery as well as screen printing and multi-color edge-to-edge Colorfusion, which creates “larger than life” graphics for the customer. The company also offers a new Sherpa blanket and several specialty blankets.

“Cobblestone Mills lets us continue developing new products, decorating techniques and presentation options in this category to challenge what is ordinary in the industry,” said Murray Siegel, marketing director. “Our new catalog and website also give us a fresh, new identity that is distinctly different from Towel Specialties.”

The new Cobblestone Mills catalog is already in circulation and the cobblestonemills.com website is up and running. Cobblestone Mills also has the same industry identifiers and contact information as Towel Specialties and will be carried by all of the Towel Specialties multi-line sales reps.

Founded in 1985, Towel Specialties is the parent company of XpressTowels and has received the ASI Counselor Magazine Distributor Choice Awards for the last 10 years as the best towel and robe supplier.