Jay Busselle, decoration expert and director of sales and marketing at Printa Systems, understands that “every promotional product, and every decorated apparel item, is really the carrier of the message.” That message is often a simple company logo, which does the job well. However, Busselle says that “if you can go beyond ‘logos on stuff ’” you open yourself up to the possibilities that come with decoration and advertising themes. “It becomes a little more complicated, but it can be significantly more in terms of the value you bring, the service you provide, and more important, the results you achieve.”

Hear more of Busselle's advice about decoration, including the two design software packages he recommends, in his "Expert Secrets" video below.