For some, the fidget spinner craze is unprecedented. “I have been in the industry for more than 25 years, and I’ve never seen anything like this,” says David Fiderer, director of marketing for Prime Line (asi/79530).

>>6 Holiday Gift Trends

Twitter Poll Results

Will #FidgetSpinners remain hot sellers through the holidays?

— ASICentral (@asicentral) September 19, 2017

But will fidget spinners be the hit of the holidays, or will clients say “Bah Humbug?” After the toy skyrocketed in popularity earlier this year, several media outlets reported declining sales during the summer, with headlines such as this one from Fortune: “Get Over It. [The] Fidget Spinner Trend Is Dead.”

Data from ASI reveals that industry searches for fidgets declined, but at a slower rate than the general consumer population. Searches for fidget spinners on Google and ESP spiked in May. By July, searches on Google had dwindled to 15% of its peak while ESP searches were at 30%.

Prime Line continues to see strong demand for the toy, and will be including it in the company’s Holiday Book. The supplier offers Santa and snowman shapes as well as a light-up fidget spinner. “Due to the huge demand and popularity of the product, it makes sense to include these holiday-themed PromoSpinners,” says Fiderer.

Larry Cohen, president and CEO of Axis Promotions (asi/128263) and a self-declared “total fidgeter,” is slightly more skeptical, citing inventory issues and fit for the season. “I don’t see it as a holiday gift. By itself, it’s not a good standalone gift,” he says, adding, “It might be fun as part of a travel kit. After all, the holidays can be stressful.”

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.