Solana Beach, CA-based apparel supplier HYLETE (asi/62076) has launched a new charitable initiative that’s focused on supporting and empowering young female athletes.

HYLETE says it will be contributing 1% of its women’s product line sales to benefit the GRACEDBYGRIT Foundation, a nonprofit whose mission includes providing scholarship opportunities to female student-athletes pursuing participation in sports in college.

GRACEDBYGRIT Foundation Tri-Blend Crew Tee

“We have an opportunity to highlight the recipients of the scholarships and exemplify the importance of athletics for young women,” says Kate Nowlan, president of the GRACEDBYGRIT Foundation and a VP at HYLETE. “With all the obstacles young women face, this is one tangible contribution and statement we can make as an inclusive, passionate and innovative brand. For the HYLETE community, they not only can purchase incredible product, but they can support a relevant cause."

GRACEDBYGRIT was formerly a women's athletic apparel brand. HYLETE acquired the company in June 2018. Nowlan, GRACEDBYGRIT’s co-founder, and some team members joined HYLETE. Leaders at HYLETE and the GRACEDBYGRIT Foundation say they value the “power women find within themselves to overcome obstacles life throws at them.”

HYLETE added in a statement: “By sponsoring scholarships that honor female student-athletes who've overcome adversity, HYLETE hopes to alleviate one of the obstacles. HYLETE acknowledges that sports and athletics can positively affect the personal development of a young woman, encouraging goal-setting, leadership, and teamwork.”

In addition to GRACEDBYGRIT, HYLETE supports a number of other charities, as detailed here. Founded in 2012, HYLETE provides a range of performance-enhanced apparel and accessories.