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Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

Counselor Power 50 2024: No. 10 Jay Deutsch, BDA

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 9 Chris Anderson, HPG

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 8 Larry Zavadil & Justin Zavadil, American Solutions for Business

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Green Day Combines Tags, Labels & Even Toothbrushes for ‘Dookie’ Anniversary Release

The legendary pop-punk band is releasing each of its seminal album’s tracks on antiquat...

Ball State Inks Influxer NIL Deal for Student-Athlete E-Commerce Stores

It’s a notable new example of a Division I university working to create a profit-sharin...

MLB Will Officially Fix Its Uniform Problems

2024 was the season for ill-fitting pants, mismatched uniforms and smaller numbers, but...

PRINTING United Expo 2024: General Trends From the Show Floor

Attendees enjoyed eye-catching displays, multi-dimensional apparel decoration and more.

PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques

Advancements in UV printing, allover prints and the “bigger is better” style were among...

PRINTING United Expo 2024: Mastering the Efficiencies of Direct Mail

Panelists at PRINTING United Expo laid out the nuances of the direct mail world, from p...

PRINTING United Expo 2024: Maintaining Margins With Print-On-Demand

As print-on-demand orders become more common, decorators and distributors are finding t...

PRINTING United Expo: The Promotional Products Opportunity for Printers

ASI’s Michele Bell and Nate Kucsma explained the growing markets and opportunities in t...

PRINTING United Expo 2024: 3 Apparel Trends From the Show Floor

Colorful tees, bold neutrals, digital print and pre-treated convenience were all in play.

Gildan Reopens Bangladesh Facilities Following More Worker Unrest

Laborers in the country’s garment sector have been protesting, making specific requests...

Weezer’s Fun Sweater Sleeve Box Set Packaging Has Powerful Takeaways for Print & Promo Pros

To celebrate the 30th anniversary of its famous “Blue Album,” the legendary alternative...

Nike Announces Co-Branding Partnerships With LEGO, MoMA

The sportswear company released a line of co-branded MoMA socks, with the promise of mo...

Bangladesh Protests Threaten Apparel Supply Chain

The deadly protests could have a lasting effect on the country’s manufacturing economy.

IPS’s ‘STiCKi’ Rebrand Reflects ‘Single-Source Supplier’ Status

After acquiring five companies over the years, IPS rebranded as “STiCKi” to better refl...

State of the Industry: Rush Orders Back on the Rise

Sourcing chaos compelled end-buyers to order earlier and wait longer. But now, rush ord...

Gemline Announces Partnership With High Sierra

The deal expands the Counselor Top 40 supplier’s current premium brand offering by addi...

Counselor Distributor Family Business of the Year 2024: Goldner Associates

What once started as a jewelry business is now a thriving distributor four generations ...

Apparel Lessons From Nike and Lululemon’s Olympic Collections

If these styles are good enough for the biggest names in sports, they can influence any...

How Distributors and Suppliers Can Use Contract Decorators for Difficult Jobs

Promo firms that decorate in-house often outsource decoration jobs that might be expens...

New York’s ‘Small Bottle’ Ban Could Present Opportunity for Promo & Print Firms

New York is prohibiting small toiletry bottles in hotel rooms beginning in 2025, creati...

Experts Project Huge Growth in Digital Packaging and Apparel Printing Markets

Studies released this week estimated that the digital textile printing market could gro...

Direct-to-Embroidery Dye Company Coloreel Declares Bankruptcy

The Swedish manufacturer was known for its innovative thread-dyeing system, but operati...