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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

How to Get Started with Pinterest

Eager to start leveraging Pinterest? Here are five tips for beginners: 1. Pin...

3M: New Products Will Have ‘Sustainability Value Commitment’

3M, parent company of Top 40 supplier 3M Promotional Markets (asi/91240), is making...

Study: Brands’ Values & Beliefs Increasingly Influencing Consumer Purchasing

The global study from Accenture Strategy provided data and tips for building stronger c...

McDonald’s Debuts McNugget Holiday Merch

The collection includes a McNugget-shaped tree ornament and lights.

How to Succeed with Meme Marketing

What are memes? In the digital age, a meme is typically a funny image or video...

Case Study: Meme Marketing

Smile Train, a charity that helps children with cleft lips and palates, used memes as...

Proforma Is Launching A New Technology Platform

Top 40 distributor Proforma (asi/300094) is debuting a new business management...

Flyers' Gritty Mascot Now Available In Bobblehead Form

The outlandish (slightly maniacal) appearance of the Philadelphia Flyers’ new mascot ha...

Galaxy Balloons Acquires Great American Drinkware

Ohio-based Galaxy says the acquisition will help expand drinkware-related products and ...

Cincinnati Reds Prevail In 'Bobblehead Tax' Court Case

The ruling in favor of the professional baseball team has implications for the promo in...

BIC Graphic Partners With Tervis

The Top 40 supplier has started selling Tervis drinkware in the promotional products ma...

Adidas Designs Uniforms Top Pro Soccer Teams Will Only Wear In A Video Game

Still, fans will be able to buy actual physical versions of the kits for Manchester Uni...

Onesies, Sweaters Feature in Taco Bell’s Holiday Apparel Collection

The fast-food chain collaborated with Tipsy Elves – a holiday-themed clothing company –...

Camp Fire Destroys Promo Pro’s Paradise, CA Business & Home

Sherry Swim is among the promotional products industry professionals to have experience...

University Gives Out Branded Hockey Pucks To Battle Active Shooter

There’s a promo products connection, as the pucks feature a logo and a code that can be...

Stormtech Partners With the Vancouver Canucks

The Canada-based promo supplier will provide staff uniforms and a retail collection for...

CPSC Announces Recalls On Nightlight & Baby Carrier

The nightlight was available in the promo products/incentives market.

Nike & PlayStation Team Up On New Paul George Sneakers

The collaboration highlights trends in the world of branded merchandise that are releva...

How to Leverage Influencer Marketing

Influencer marketing is a flourishing new medium that gets results. Here’s how you can ...

Chili’s Launches Merch Collection For Cyber Monday

The promotional products, which included a bomber jacket and T-Shirt, were only to be a...

Obituary: Charles G. Brown, APISource Inc.

In 1965, Brown founded the company that would become APISource Inc., a Maryland-based d...

Prime Line Thanksgiving Outreach Helps Low Income Families

Prime, the hard goods division of Top 40 supplier alphabroder (asi/34063), partnered wi...

Deadly California Fires Impact Promo Companies

Promotional products firms in Northern California are dealing with personal heartache a...

HanesBrands Launches National Sock Drive To Help the Homeless

Since the program’s inception in 2009, HanesBrands has donated more than 2.5 million pa...

Obituary: Will Francois, Tru Art Advertising Calendars

Francois, who was 67, worked in the promotional products industry for nearly 30 years.