See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

In two weeks, the 2018 World Cup will kick off in Russia, and the entire globe will...

Job Growth Continues, Unemployment Falls, but Some Leery About the Future

The U.S. unemployment rate fell to its lowest level since the turn of the century in...

Job Growth Continues, Unemployment Falls, but Some Leery About the Future

The U.S. unemployment rate fell to its lowest level since the turn of the century in...

There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

In two weeks, the 2018 World Cup will kick off in Russia, and the entire globe will...

Perry Ellis Reports Q1 Revenue Rise, Net Income Decline

Firm Perry Ellis International (asi/77715) announced its revenue increased 5.4%...

T-Shirt Brand Could “Drastically Alter the Future of Fashion”

A new basics T-Shirt brand is set to launch this week, and some fashion experts think...

Pepsi Has A New Promo Products-Fueled Rewards Program

Once upon a time, Pepsi was the choice of a new generation. Now, the soft...

Promo Supplier Recalls Wireless Chargers

Bluefin International, which does business as LogoIncluded (asi/67837), is...

Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want the public and politicians to do so too. In...

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

Modern life has people stressed out. Everything from the rapidly quickening pace...

Vegas Knights Championship Merchandise Highlights Apparel Trends

The Las Vegas Golden Knights don't waste any time. An expansion team in their...

2018 Hot List: Emma Reynolds, Outstanding Branding

Meet the new stars shaking up the promo market with their ambition, empathy and...

2018 Hot List: Joshua White, BAMKO

Meet the new stars shaking up the promo market with their ambition, empathy and...

2018 Hot List: Rory Young, Pop! Promos

Meet the new stars shaking up the promo market with their ambition, empathy and...

2018 Hot List: Meghan Falkner, Sunrise Identity

Meet the new stars shaking up the promo market with their ambition, empathy and...

Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded merchandise, Wizard World Comic Con Philadelphia...

Choosy Is Fast Fashion On Energy Drinks

Fast fashion might be about to kick into hyperspeed. Jessie Zeng, a 20-something...

Royal Wedding ‘Merchspolsion’ Continues With Off-the-Wall Promotional Products

Counselor previously spotlighted the official and unofficial Royal Wedding...

Gap Angers China With Map On Imprinted T-Shirt

An imprinted T-Shirt from retailer Gap Inc. was at the center of an international...

CIC Acquires eCompanyStore

When Bob Herzog took over as CEO of Corporate Imaging Concepts (CIC; asi/168962) last...

Law Firms Investigating InnerWorkings For Potential Securities Violations

Several law firms say they're investigating Top 40 distributor InnerWorkings...

Strategy: Improve Cyber Security

Promo industry IT leaders and executives weigh in with essential tips for keeping your ...

Case Study: BrandVia’s Swag Studio

While the business world is becoming ever more pixelated and impersonal, maintaining...

Product Safety Alert: Recall On Scarves, Bath Toy

The U.S. Consumer Product Safety Commission (CPSC) has announced separate recalls on...

Promotional T-Shirt Serves As A Reward In UFC Anti-Doping Campaign

A screen-printed T-Shirt is playing an important part in a campaign to combat doping...