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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Consumer Sentiment Declines; Consumer Spending Growth Slows

Consumer sentiment in the U.S. declined in April and national consumer spending...

Zorch Founder Sues Over Firm’s Sale

The founder and former CEO of Top 40 distributor Zorch International Inc....

The Most Creative People In Promo: Lauren Cocco, Vantage Apparel

Presenting our inaugural list of the industry's most inventive and resourceful...

The Most Creative People In Promo: Jason Lucash & Mike Szymczak, Origaudio

Presenting our inaugural list of the industry's most inventive and resourceful...

The Most Creative People In Promo: Amy Baker, Threadbare Print House

Presenting our inaugural list of the industry's most inventive and resourceful...

Hit Promotional Products Battles Malware Attack

Top 40 supplier Hit Promotional Products (asi/61125) announced Friday that it was the...

Clever Custom T-Shirts Help Promote City’s Pot Survey

T-Shirts, legal marijuana and the real-world ROI promotional products can help...

Teespring Sells, Then Removes, Apparel Glorifying Dylann Roof

Teespring was in hot water again this week after the web-based platform for...

Teespring Sells, Then Removes, Apparel Glorifying Dylan Roof

Teespring was in hot water again this week after the web-based platform for...

Ennis Reports Q4, Full-Year Financials

This week Top 40 supplier Ennis, Inc. (asi/52493) reported increases in revenue and...

Computer Virus Targets, Attacks Promo Firms

Hackers appear to be targeting firms in the promotional products industry with a...

3M Q1 Earnings Drop Following Lawsuit, New Tax Regulations

3M, parent company of Top 40 supplier 3M/Promotional Markets (asi/91240), reported...

Firearms T-Shirts at Heart of Teen’s Lawsuit Against School Principal

A Wisconsin teenager is suing his high school's principal in a case that centers on...

S&S Opens New Distribution Center in Georgia

Top 40 supplier S&S Activewear (asi/84358) has opened a new distribution center...

Promo Profile: The Stand-Up Comedian

Brian Thomas has a knack for well-timed jokes. It's an ability that's helped the...

More Promo Cyber Attacks Reported; Western Officials Point to Russia

The Russian government is supporting cyberattacks against Western targets that range...

Analysis: Proposed California Regulations Could Impact Promo

Legislators in California are considering several bills that would establish...

Coachella Abounds With Promo Products, Branded Merchandise

Coachella is in full swing. And, not surprisingly for one of the U.S.'s biggest...

Survey: Employees, Employers Upbeat on Automation

A majority of employers and employees in the U.S. are optimistic about the impact...

HALO Names Head of Global Sourcing

Top 40 distributor HALO Branded Solutions (asi/356000) has named Dan McEntee Senior...

Russian Soccer Hooligans & The Dark Side of Message T-Shirts

Held once every four years, the World Cup is watched in huge numbers around the...

Boost Engagement Acquires Impact Plus, Inc.

Ohio-based Boost Engagement, which does business as Shumsky (asi/326300) and Boost...

JaVale McGee’s New Swag Is Clever Personal Branding

We like our branded merchandise how we like our music: creative, quirky, with a sprig...

Creative Concepts Affiliates with iPROMOTEu

Creative Concepts, a Canadian promo firm, has affiliated with Top 40 distributor...

Commemorative Merch Abounds for Harry & Meghan’s Royal Wedding

The U.S. might have thrown off the yoke of the British monarchy 242 years ago, but...