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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Biden Withdraws Vaccinate-or-Test Mandate for Large Businesses

The action means large promo products companies and others across industries do not hav...

Outdoor Cap Promotes Jeanelle Harris to President

Harris had been serving as chief sales officer of the Arkansas-based headwear supplier.

Stran & Company to Acquire GAP Promotions

Stran is a Top 40 promo products distributor that recently went public. GAP’s clients i...

Mitch Freed Named CEO of Genumark

Genumark is the largest Canadian-owned promo distributorship. Mitch takes over from his...

Supply Chain Pressures Intensify Amid China Port Problems

Delays in the global movement of goods, which can lead to inventory shortfalls, are lik...

NC Custom Expands Lanco’s USA Manufacturing Capabilities

The Top 40 promo products supplier says it’s making a robust investment in U.S.-made pr...

Omicron Triggers Surge in Worker Absences

For promo companies, the temporary reduction in workers due to the highly transmissible...

SnugZ USA Debuts Augmented Reality Service

Swagar enables users to view and interact with a digital representation of a product in...

Cleveland Guardians Debut Official On-Field Logoed Cap

The team formerly known as the Cleveland Indians has released its official on-field bra...

4imprint Says 2021 Sales Rose 41%

The company is the third largest distributor in the promo products industry. Sales had ...

Ban on Balloon Sales Rankles Some Promo Suppliers

Balloon advocates in promo and beyond have spoken out against recent prohibitions on sa...

Front Door Marketing Names Troy Hill VP of Business Development

Hill comes to the leadership role with experience that includes time at Top 40 promo pr...

Supreme Court Blocks Biden’s Vaccination Mandate for Larger Employers

Promotional products companies with 100 or more employees will no longer be subject to ...

Biden Doesn’t Plan to Lift China Tariffs Any Time Soon

The levies must remain in place as China has failed to live up to terms of a trade deal...

Facilisgroup Awards Supplier of the Year, Partner of the Year and More

PCNA took home the top supplier honor, while SCG & Associates was Partner of the Year.

National Safety Apparel Acquires King Louie

King Louie is a supplier that specializes in USA-made/union-made apparel. This is NSA’s...

Proforma Hosts In-Person Elevate Event

The networking and educational event was virtual in 2021, but owner-affiliates of the T...

Ohio State Men’s Basketball Players Launch Their Own Merch Line

Each player will benefit equally from the profits. The collection highlights the growin...

Sweda Donates $115,000 to Wounded Warrior Project

The donation continues a charitable partnership the Top 40 promo products supplier has ...

Harper+Scott Launches New Division Focused on the Metaverse

The promo products distributor’s H+S META will deliver a suite of solutions in the real...

Promo’s Supply Chain Challenges Aren’t Going Away in 2022

As suppliers aggressively bring inventory stateside, high costs and port congestion per...

Columbia Brand Has New VP of U.S. Sales

Jim Beeman, formerly of Nike, has stepped into the role and will place a keen focus on ...

Federal Vaccination-or-Testing Requirements Take Effect

Still, the Supreme Court is considering whether the Biden administration has the legal ...

U.S. Inflation Soars Again in December

The cost pressures are contributing to rising prices on products in the promo industry.

Target Marketing Group Names Rob Ross COO

Ross is an industry veteran with experience at HALO Branded Solutions and Chamberlain M...